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Why it's time to ditch the fad diets

Posted by Joe Wicks in Fitness

The problem with diets is that they don't work - not in the long term, anyway. Yes, you can lose weight initially, especially with a drastic decrease in calories, but the likelihood is that you will soon return to your old eating habits and regain any weight lost. After working with thousands of clients, I know that success only happens when a programme is enjoyable and sustainable.

A meal plan needs to be easy to follow and stress-free, because life is stressful enough and we simply don’t have the time to spend hours in the kitchen every day. This is why I created Lean in 15. No matter how busy you are, you can take control and find a quarter of an hour to cook your meals and stay lean. This isn’t a strict diet – it’s a lifestyle that will transform your body and the way you eat forever. 

Once you learn how to fuel your body properly, you will never need to follow a low-calorie diet again. Most of the recipes in my books will be ready in less than 15 minutes, and many of them can be batch-cooked, so you can double up and prepare meals for the day or week ahead. A few of the meals take a little longer than 15 minutes so are not technically ‘Lean in 15’ but don’t worry, it’s because they taste great and will be well worth the wait. The busier you are, the more you will need to prep your meals. I call this Prepping like a boss’, and it’s one of the ways you can guarantee your success. 

Click here to read my 6 tips for prepping your meals like a boss.

There are no shortcuts

I want you to ignore all the adverts trying to sell you fat-burning herbal supplements, meal-replacement shakes or juice diets. They are not the solution. In fact, these diets are the problem, as they go against the basic principles of nutrition and the way metabolism works. What’s more, they rely on repeat business, because they know that once you lose the weight, you’ll soon regain it and be back for more of their products. I want to help you break this vicious circle once and for all.

The truth is there are no shortcuts to a lean body. It takes time, dedication, consistent training and the right nutrition. The good news is that Lean in 15 is not going to deprive you of entire food groups or leave you feeling hungry like most diets. My approach is the complete opposite. I want to encourage you to think differently and change your approach. I want you to eat more food, and I’m going to show you how to fuel your body properly, so you burn fat and build lean muscle. The more lean muscle you have, the more efficient your metabolism will be – and that means you can enjoy eating even more food. That’s winning.

My philosophy is simple and easy to adopt into your lifestyle. 

The structure is the same as cycle one of my 90 Day Plan, which has worked brilliantly for tens of thousands of people. This phase is called the ‘Shift’ phase, because that’s exactly what it does. It shifts unwanted fat by putting your body in fat-burning mode at all times through a combination of diet and exercise.


For more info and to start your own tailored plan click here: 90 Day Plan.


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Joe Wicks

About Joe Wicks

Joe Wicks is the online nutrition coach inspiring people all over the world to cook with his #Leanin15 video meals on Instagram. He is also transforming the lives of thousands of people with his tailored online nutrition plan, The 90 Day Shift, Shape & Sustain plan.

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