The man behind The Body Coach

"I started my journey handing out flyers at my local train station, trying to get customers for my bootcamps in the park. Ten years and 600,000 clients later, I can hardly believe how amazing that journey has been. Along the way I've learned so much about why people succeed at getting and staying fit, healthy and happy. And I feel so lucky that I can put all that experience into this app. My dream is for it to help millions of people, no matter how fit you are, to smash your goals and feel amazing."

  • 600k

    Client transformations

  • 80 Million

    Views of PE With Joe

  • 4 Million

    Books sold

A man on a mission

In the early days The Body Coach was just me. Dragging a trailer of dumbbells, I'd race around Richmond trying to get people to join me for my early morning bootcamps in the park. Often no one came.

But I wouldn't give up, and eventually I joined Instagram and started posting #Leanin15 recipes; quick and easy home-cooked meals in 15 seconds. Slowly my following started to grow and I was able to share my message around food and fitness with more people.

Changing lives and PE With Joe

I released my first online training plan and clients were getting incredible results, which helped to drive it's popularity. Over the years we made several updates to the 90 Day Plan and, to date, over 600,000 people have transformed their lives on the plan.

Throughout it all, my mission has never changed and in 2020 I launched PE With Joe - a daily live workout on my YouTube channel - to help kids and families keep moving and feel happier during the pandemic. In total, we had over 80 million views and raised over half a million pounds for the NHS.

Pressing play on The Body Coach App

My mission has always been to help get people everywhere feeling fitter, healthier and happier - no matter where you are on your fitness journey.

And now I'm putting the tools in the palm of your hand. By downloading The Body Coach app you'll have everything you need to get fit, make great food choices and feel amazing – everyday.

More from The Body Coach

  • Chilly's x The Body Coach

    We are delighted to announce the launch of our new collaboration with Chilly's Bottles!

    Buy now

  • Lean in 15 Meals on Gousto

    Get lean in 15 recipes delivered straight to your door with 30% for The Body Coach customers.

    Browse Gousto

  • Joe's Books

    Including Lean in 15, 30 Minute Meals and Wean in 15. Browse the collection now on Amazon.

    Get the books

  • 30 Day Kick Start Plan

    Want to cook better, healthier food? This book will help you create new habits, keep on track and feel brilliant inside and out.

    Get yours

  • The Joe Wicks Podcast

    Listen to my brand new podcast on BBC sounds. Full of special guests chatting all things physical and mental health.

    Listen now

  • YouTube Channel

    Join 100s of free workouts for every level, from PE With Joe to 7 Days of Sweat.

    Watch on YouTube

Featured in

  • British Broadcasting Corporation
  • Men's Health
  • Grazia
  • Channel 4
  • The Guardian