Pilates is now more mainstream than ever. Why?
Why is the world favouring a workout that has been around since the 1920s?
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I have wanted to share this news with you for over two years now – because I really believe this is the most important thing I will ever launch.
I truly believe exercise can change your life in so many ways, which is why I'm so passionate about helping kids fall in love with moving their bodies.
Movement is so important for kids as they grow up, but over half of children are not exercising as much as they should be. So I had an idea.
Introducing ACTIVATE
Activate is an exciting, high-energy animation for kids – starring me and my brilliant Activators – designed to get children moving and having fun.
I've been working on this over the past few years with Studio AKA, the creators of Hey Duggee, and I'm so excited to be able to share it with you.
The series is backed by the Government as part of a new partnership to reach schools, kids and families across the country.
💥 5-minutes of movement. Activate is made up of short, 5-minute episodes, available on YouTube, all offering a burst of energy.
💥 Making fitness fun. Activate aims to spark a love of movement in children, helping them develop healthy habits.
💥 Weekly episodes. The first episode is live on my YouTube channel, with new episodes released weekly over summer.
Watch the first episode of ACTIVATE on The Body Coach TV now.
I hope you love it as much as I do.
Joe x
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